We are modern
mystery shoppers

We are the hospitality mystery shopping experts.

We help hotels, restaurants, cafes and bars to proactively measure their guest experience, analyze performance trends and recommend targeted actions that will help them to continuously improve.

What we do

We work closely with all of our clients to provide a rounded approach to mystery shopping that allows us to assess the guest experience, analyze performance trends over time and then recommend specific actions for improvement.

We use targeted mystery assessors based on typical guest profiles to have an experience unannounced on an anonymous basis. The assessors will go through the entire journey as a guest would, after which they will submit a detailed report of their experience.

All reports and dashboards are curated in-house, bespoke for each client. Our reporting is 100% customizable to suit the needs of our clients and their brand story.

It is not only a service that we aim to provide, but rather a long-term relationship that allows our clients to achieve maximum results. We do this by offering complementary services such as consulting and guest experience training.

Mystery Shopping Assessments 01

We help you to measure your guest experience in a proactive manner using mystery assessors.

Learn more
Consultancy 02

We offer our expertise and support to help you execute required guest-focused projects as and when needed.

Learn more
Guest Experience Training 03

We help to upskill your team through our bespoke training programs aimed at elevating the guest experience.

Learn more

The results

We are action-orientated and want our clients to see tangible results. By taking a proactive approach to measuring and enhancing your guest experience, you will be able to achieve:

Increase in positive word of mouth + social reviews
Increase in customer retention rate
Increase in average spend
Decrease in complaints + compensation

Why we’re different

At Magnify, we don’t believe in being a jack of all trades. We have created a very specific niche in which we operate that allows us to use our area of expertise and passion to drive tangible results for our clients.

We thrive on being a young, dynamic team that can remain agile, relevant to the current market and who put quality above everything else.

We have three main attributes that set us apart from our competitors:

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    We are the hospitality experts

    We work exclusively within the hospitality industry as that is where our area of passion and expertise lie.

    We pride ourselves on having experienced hoteliers, culinary and restaurant professionals on our Assessor team. As well as your actual customers.

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    We invest in our Assessors

    Not only do we have a diverse range of demographics, we also have the highest quality Mystery Assessors as we invest both time and money into our community.

    We are one of the only companies that pays our Assessors a service fee, and we also invest in their training, upskilling and engagement through various internal initiatives.

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    We are results-focused

    Our reports are created with the operation in mind: customisable, easy to understand and action-orientated.

    We analyse your performance over time, highlighting key takeaways and areas for improvement to have the biggest impact on the guest experience and your bottom line.

You’re in good company

We’re proud to be working with an ever-growing, diverse range of clients in the hospitality industry, some of which are mentioned below:

Hi, I’m Chanel

Managing Director & Founder

I am a passionate hospitality professional who specializes in quality and guest experience. Having worked for brands such as Jumeirah Hotels & Resorts and Majid Al Futtaim, I believe that the key to success is a guest-centric approach that flows into all areas of your business.

I launched Magnify to help hospitality businesses to be proactive in creating consistently superior experiences for their guests and thrive in a market with increasing competition.

“Consistency is key, you have to get it right every single time. This creates value, which creates trust, which creates loyalty.”

Let’s get in touch!

We’d love to explore how we may be able to support you with your guest experience, so please reach out and someone from our team will be in touch shortly.

PO Box 393942, Dubai, UAE

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